- Dates
- 2017-03-22 – 2017-04-30
- Kind
- Tourism marketing
- Where
- Beaver Island
- Carried out by
- Beaver Island Chamber of Commerce
- Eras
- Modern era
- Concepts
- tourismmediamarketingcommunity
- Within
- Beaver Island
Summary
In March 2017, the Beaver Island Chamber of Commerce promoted travel content from a Pure Michigan/Chamber media trip involving Matador and The Planet D. The campaign’s published articles and social posts were intended to support summer travel planning and Beaver Island marketing.
Evidence limits
The forum preserves a Chamber and agency announcement, not independent reach, bookings, or economic impact measurements.
Sources
- The Chamber announced new spring publicity from Missouri and Grand Rapids and linked the island’s Facebook presence. This is a Chamber promotional report; it does not identify the publications, verify reach, or establish tourism impact.forum · www.beaverislandforum.com · 11 · t011591
- The Chamber relayed a Weber Shandwick update that Matador and The Planet D influencer campaign had published travel content from a prior Beaver Island trip and would continue through April. The notice documents campaign distribution and a Chamber assessment, not independent reach or tourism impact.forum · www.beaverislandforum.com · 11 · t011361
- The Chamber followed up by linking Matador Network coverage and its links to the Paradise Bay Dive Shop and Chamber Visitors Guide, and reported Matador’s then-stated Facebook audience as 970,000 likes. That figure is a publisher/platform metric, not independently verified reach, engagement, bookings, or economic impact. Replies also identify the article’s “Paradise Harbor Lighthouse” name as a journalistic error; it is not adopted as a Beaver Island place or structure name.forum · www.beaverislandforum.com · 11 · t011460
- The Chamber reported a three-page Grand Traverse Scene feature, the 2017–18 visitor brochure, a harbor-facing 9&10/Fox 32 webcam, and Pure Michigan circulation of a Record-Eagle article titled “Beaver Island awakening: An uncrowded spring paradise.” The same posts report a 13,000 weekly Facebook reach and promotional distribution; these are organizer/platform claims, not independent audience or economic-impact measurements.forum · www.beaverislandforum.com · 11 · t011492
- The Chamber reported a three-page Grand Traverse Scene feature, the 2017–18 visitor brochure, a harbor-facing 9&10/Fox 32 webcam, and Pure Michigan circulation of a Record-Eagle article titled “Beaver Island awakening: An uncrowded spring paradise.” The same posts report a 13,000 weekly Facebook reach and promotional distribution; these are organizer/platform claims, not independent audience or economic-impact measurements.forum · www.beaverislandforum.com · 11 · t011503
- The Chamber reported that a Record-Eagle Beaver Island story had also appeared in a Pure Michigan newsletter. This documents promotional redistribution as reported by the Chamber, not independent readership or tourism impact.forum · www.beaverislandforum.com · 11 · t011720
- The Chamber promoted a Midwest Living social-media discovery of Beaver Island. The post documents promotional sharing, not the underlying publication placement, readership, or tourism impact.forum · www.beaverislandforum.com · 12 · t012171
Added 7 August 2026 · revised 10 August 2026. Recent changes
Cite this article
Beaver Island Archive, “Beaver Island receives travel-media coverage through a Pure Michigan influencer campaign”, https://beaverislandarchive.org/events/beaver-island-pure-michigan-influencer-campaign-2017/, accessed [date], citing Beaver Island Chamber of Commerce, “NEW Beaver Island Spring Publicity,” Beaver Island Forum, May 23, 2017. (and 5 further sources listed on the page).
Last revised 2026-08-10. Fill in [date] with the date you read it — this page is static and cannot know that.
BibTeX for “Beaver Island receives travel-media coverage through a Pure Michigan influencer campaign”RIS for “Beaver Island receives travel-media coverage through a Pure Michigan influencer campaign”